Merkle is dentsu's data-driven, tech-enabled, global customer experience management (CXM) company - launched in the UK and EMEA through rapid growth and acquisitions.

Covering UK and EMEA media, our mission was to explain Merkle’s multi-facetted proposition, visionary approach to CXM and progressive company culture.

Our approach created a layered communications programme planned around a hierarchy of messaging and thought leadership ideas – strategic visionary ideas through to niche issues designed to promote specific services.

Across this ran proactive tactical media relations, a very busy news pipeline, awards and events support. This also fueled social channel output.

We also developed a strong business profile element designed to promote Merkle’s DEI initiatives and business culture. 

Our B2B PR agency strategy took Merkle’s Customer Experience Marketing proposition to market with proactive media ideas and a constant drum-beat of coverage that kept pace with the business’ exceptional growth and helping establish Merkle as an industry leader.